What is Packaging Optimization, Benefits, Objectives, and Best Practices?
Shelves are flooded with products, but not all of them are worth adding to the carts. It’s not that the product is not in demand or that the product is defective - it’s the cover that matters the most. Yes, the packaging box defines the product, the brand, and the overall value people will get. However, not all the brands are able to optimize their packaging boxes as per people’s expectations. In recent years, consumers have become increasingly demanding and expect more value than they pay. The digital age is all about staying...
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