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Effective marketers understand the importance of branded merchandise and packaging. Custom packaging establishes brand credibility and increases brand awareness. Packaging goods in boxes is an excellent strategy for promoting sales and enhancing customer satisfaction.
What Is a Custom Box?
The advent of the World Wide Web has had a profound impact on the retail industry. In 2019, almost 1.92 billion people made transactions on the internet; this amount skyrocketed in 2020. It`s no secret that the advent of online retail has led to a dramatic rise in the volume of goods requiring packaging and transport. As a result, companies may advertise their wares in yet another medium—custom packaging boxes.
You`re offering a one-of-a-kind, premium solution to a packing issue faced by your intended market. It can be challenging to stand out if competing in a saturated market. Your brand can benefit from customized packaging, and IMH Packaging has everything you need to create the ideal box for your needs.
We can help you create a memorable brand image and protect your merchandise from damage with our specialized packaging solutions.
Ever wonder, "How can I differentiate my packaging from the competition?" We`ve compiled our top tips for designing unique packaging artwork below.
Let`s take a closer look at what`s required to make unique packaging boxes.
Can You Customize Cardboard Boxes?
Indeed, you can do that! Modifying cardboard boxes can be done in practically endless ways. The form and function of cardboard boxes and packaging can be easily modified. Cardboard boxes are strong, durable, and won`t damage your valuables if they fall or get dropped. Further, they can be found in various forms, dimensions, and wall thicknesses.
Whether you`re looking for a standard box size or want to get creative with your packing, custom cardboard boxes are a low-cost and straightforward option.
Types Of Custom Boxes
Before settling on a custom box solution, make sure you`ve given it some serious thought. Almost anything goes when it comes to designing your unique box, but there are three key considerations:
- Shipping Boxes
- SpecialtyBoxes
Custom Shipping Boxes
The custom box industry is booming. As evidence of widespread appeal, consider the following: Sales of personalized shipping boxes are projected to exceed $35 million during the next few years. A customized shipping box is something to consider if you send products to clients. To establish credibility in the minds of consumers and maintain a foothold in the increasingly crowded digital marketplace.
When deciding on the optimal custom shipping box for your company, there are several factors to consider. Think about whether or not you`ll need more than one size of shipping box if your company sells a wide variety of products. Contact a designer to discuss the box`s thickness and whether inserts or other protective interior packing are required for shipping fragile or perishable commodities.
Finally, it would help to consider how to brand the bespoke shipping boxes you create. You may desire brightly colored shipping boxes if your brand`s color palette is very prominent. Determine the most eye-catching way to feature your brand`s tagline or emblem on a box. There are a wide variety of possibilities available to you when making a personalized shipping box; pick the one that most accurately reflects your personality.
Specialty Boxes
Need an unusual layout for your product? Packaging your product in a way that stands out from the competition can significantly impact how your customers perceive your brand. Customers are more likely to remain loyal to a business after positively interacting with the brand.
It perfectly illustrates how coming up with a creative look for a box can lead to satisfied consumers and repeat business. One coffee consumer gave up caffeinated coffee in favor of tea because of its purported health benefits. The search for alternatives led them to Hanger Tea, which was highly rated and had many positive customer ratings. Though they had little to say about the quality of the teas, reviewers praised the attractiveness of the boxes in which they came.
Someone who drinks coffee often was interested, as they now possess it. Well, what did it deliver precisely? A closet-shaped box with small cardboard hangers for storing tea bags. Wow, what an outstanding presentation!
You can sell more of your product by customizing the packaging they get it in. Hence, custom boxes with logos can make your product`s best Customers will see that you have pride in the product you`re selling them. With this strategy, you may increase brand recognition and loyalty while generating significant buzz in the digital sphere.
1. Ask the Right Questions
Inquiry is how we gain knowledge of the world and its workings. Recognizing one`s limitations is an essential leadership trait. To that end, I`ve provided a few questions below.
What Is the Product?
Product inspiration drives the packaging. To what extent is your product susceptible to damage? Is a stronger shield required? In what dimensions does it come? Shipping products that aren`t the conventional size or shape requires special packaging.
Who Is Buying the Product?
Understanding your target audience and the challenges your solutions can address requires thorough market research. Collect information about your ideal clientele, such as their age, profession, values, income, and gender. Remember these considerations when developing product packaging.
Bright, upbeat colors are often good to use in children`s toys and games. However, a more businesslike tone may be more successful when pitching to C-suite executives.
Similarly, wholesale custom boxes can bring about your best sales if you target the audience with ideal budgeted packaging boxes.
How Are They Buying the Product?
How you plan to market your wares could significantly impact their packaging. For instance, if you`re selling exclusively online, you`ll want to use materials that will last and comply with USPS shipping regulations. Packaging needs to be less extensive for in-store sales, but it still needs to stand out.
2. Make Your Packaging Consistent with Your Brand
Graphics for packaging should be designed using the same brand`s colors, typefaces, and logo. If your company`s ethos is one of joy and light, then using somber hues would be misguided. Make your logo memorable by giving it some personality to increase brand recognition.
3. Add Essential Elements
The primary purpose of custom packaging is to clarify your product for potential buyers. The packaging for your product should feature not just your company`s name, logo, and slogan but also a brief description of the product within. If your company sells food, it`s essential to disclose what`s in it and whether or not it`s nutritious. Including certification seals from organizations like the USDA might help establish trust in your goods.
4. Understand Packaging Layers
What method do you use to create box packaging? Remember these three considerations when designing your unique packaging.
● Outer Packaging
Customers will initially notice the outer packaging shields your product from the elements. Pick out the show-stopping features of your design. Online retailers must ensure that their boxes are easy to stack when shipping. The shopping bag is considered outer packaging if your business operates in a retail location. If you had any hand in designing it, claim credit for it. Include your company`s logo in a custom design to help promote your brand.
● Inner Packaging
The interior packaging protects your product from harsh weather or shipping conditions. You can use various materials, such as bubble wrap, tissue paper, packing peanuts, and crinkle paper. Thanks to the interior packaging, your goods will remain free of scuffing, scratches, or breakage on the way to their destination.
● Product Packaging
The product`s packaging is crucial, especially for in-store purchases. It`s the first thing people will notice about your product, so you want to ensure it`s eye-catching and high-quality.
Do you prefer elaborate or straightforward styles? You`re free to do as you see fit, but whatever you do needs to be consistent with the brand.
5. Choose the Right Kind of Packaging
Check out how the other guys store their goods for inspiration to organize your own best. When everyone follows the same procedure, there must be some logic behind it. If you want to be unique, you need to consider the materials at your disposal before settling on one. For instance, sealed packages of liquids are preferable.
Keep your financial situation in mind as well. Choose plain, low-cost packaging that communicates your values if you sell low-priced goods. Spend more on the packaging to give your high-end brand`s customers the luxurious experience they deserve.
6. Get Feedback
Please choose the best custom packaging design possible before committing to it. Put it to the test with both your established clientele and new potential customers. Ensure the link`s presentation is clear and appealing to your target audience. There is a risk of losing sales due to poor packaging presentation.
7. Ask a Designer for Advice
Hiring a designer`s services is better if you want to create a perfect box layout. After all, creating packaging images requires specific expertise. To get the most out of your investment, it is essential to collect all of the color codes so that you can easily match them if you ever decide to modify the appearance of your products.
Ask for the appropriate format when requesting the design files. You`ll want packaging dye lines, or templates, in vector format. The most common forms for these files are EPS, PDF, and Adobe Illustrator. Get hold of these documents so you can modify them as needed in the event of a future event. You may avoid many headaches in the future if you take the time to get them in the proper format now.
