Top 10 Benefits of Using Printed Packaging for Businesses

Brands usually face difficulty in standing out in the competitive business market. There are many ways to create an exceptional brand image. The most powerful way that distinguishes your brand is the usage of custom printed packaging. It is not only used for protecting your products but also acts as a free advertisement for your brand. 

Businesses that are striving for a small start-up or improving the established brand recognition, printed packaging is a good choice for them. It is ideal to display their products on the top shelves and engage customers towards their brands. 

In this article, you’ll learn various strategic benefits of printed packaging for several businesses. By using printed packaging, you not only enhance the appeal of your product but also establish a unique brand identity. 

What is Meant By Printed Packaging?

Printed packaging is a personalized packaging solution which is used for creating a professional brand identity. In the packaging business, it is known as a distinct marketing strategy. It is ideal for showcasing the branding elements on your products, such as logos, images, and unique designs etc.

In addition to showcasing products, printed packaging boxes also provide a cohesive product look that increases your customer engagement. Unlike plain or generic packaging, printed packaging is an excellent way to advertise your products and brands. 

Digital Vs Offset Printing

There are two main types of custom printing used for creating printed packaging: digital and offset printing. Digital printing is used for unique personalization, while offset printing is ideal for detection of color accuracy. Continue reading to know which one is best for your brand. 

Why High-Quality Printing Matters for Packaging?

In custom packaging, quality printing matters a lot. It offers unique benefits to every brand, including utmost product protection, increased brand visibility and a better unboxing experience. 

Furthermore, by choosing unique colors and elegant designs, you can urge customers to repurchase from your brand. You can achieve these benefits for your business through the stylish customization of printed packaging. Custom printed boxes come in a variety of sizes, shapes and designs. They tell your brand story in a very engaging way. 

What are the Main Components of Custom Printing?

Printed packaging comprises a variety of customization options. Each brand selects one that best suits them. These can enhance the visibility of your product as well as your brand.

The major components of high-quality printing include:

• Premium-grade paper

• Advanced printing technology 

• Slogans / Taglines

• Striking colors

• Visible images

• Sharp text

  

What are the Main Advantages of Printed Packaging for Businesses?

Every detail counts when it comes to custom printing and packaging. Printed packaging is the most important factor of customized packaging that is used for brand promotion. It`s an opportunity to deliver your brand information directly to your target audience to create a memorable experience. Therefore, every business now invests in printed packaging because it is a strategic move for brands to display products, attract attention, or create a strong brand image. 

There are unlimited benefits of custom printed packaging. Let’s start with a branding point of view: 

Benefits of Printed Logo

Custom printed packaging with logos offers a unique opportunity for brands to display their product, important messages, visual graphics, etc. This type of packaging helps brands create an effective approach to their products for their end users. You can also use striking colors for the placement of branded logos which benefits in improving your brand exposure. In addition, custom printed boxes with logos are ideal for customers to identify your products and increase your brand recall which is a very valuable factor for your business.

Advantages of Using Bold Text & Bright Colors

Unboxing is a crucial part of the customer journey. The visually attractive packaging can enhance the chances of gaining new customers. Therefore, you should use bold text with amazing colors according to your brand narrative. This will create a more interesting and memorable experience for users. You can choose from the following graphic elements if you want to increase your customer attention and get more sales for your brand. 

• High-contrast colors detection

• Bright colors with bold fonts

• High-resolution imagery photos

• Infographics and Data Visuals

• Creative window graphic

These elements can lead to positive customer feedback, repeat purchases, social media shares, and amplify your brand reach etc.

Eco-friendly Printing for More Sustainable Brand Image

Custom packaging and all the components that are used for its customization should be sustainable. Eco-friendly materials can develop trust for sustainability. It is a commitment to show how much your packaging is responsible for the environment. 

The printing also plays a crucial role in maintaining a sustainable brand image. Eco-friendly printing allows your businesses to control packaging footprint, reduce wasteful materials and resonate with more eco-conscious customers. This may help you create a professional brand image in the fast growing packaging market. 

Consider the following eco-friendly printing choices to make your brand packaging sustainable:

• Soy-based / Water-based inks

• FSC-certified paper

• LED UV (energy-efficient printing)

• Biodegradable substrates 

• Waterless or Offset printing

Elevate Brand Recognition Through Custom Printed Boxes

Custom printed packaging boxes are a great way to take your brand personality to the next level. These types of packaging boxes are ideal to make your brand stand out and reflect a unique brand identity in the competitive business. Printed packaging is basically a visual representation of your product which highlights your brand values, logos, and special messages. 

They can be used as a promotional tool for your brand which directly targets your audience. Whether you go for vibrant or minimalistic boxes, a printed design is the first point of interaction that develops a strong connection between your brand and customers. 

Lastly, the more distinctive elements you choose to put on your packaging, the more likely you are to get a professional brand image. 

Enhances Customer Experience & Unboxing Impact 

Have you received a package that makes you feel excited for your product? There are many things in the boxes that develop interest for your customers. The printing effect is the most powerful factor in custom packaging which attracts the attention of your clients. 

You can also enhance the appearance of your products with the power of printed packaging. Print your brand logos, informative texts and other promotional elements on the box. These items give a professional touch to your desired package. Moreover, it converts your ordinary packaging into an unforgettable unboxing which is effective for customer engagement. 

Whether it is a gift package or a well-designed branded box, the use of thoughtful prints can make customers feel special. Lastly, the more distinctive you use printing, the more likely customers will remember your brand.

Extend Your Marketing Reach

Printed packaging is a powerful marketing tool that unexpectedly extends your brand reach. Printed boxes play a crucial role in the packaging marketing strategy. A variety of platforms are used for improving this strategy. Social media is one of the largest networks to engage customers and boost your brand visibility.

Instagram and YouTube are major platforms to share your brand story through unboxing videos. In that case, branded packaging helps promote your business in front of a wider audience. 

Additionally, brands use printed packaging for promotional purposes. They send targeted messages to customers such as displaying a new product, offering discounts or promotions of their business. The printing of QR codes is also the best strategy for engaging customers to scan for special offers or learn more about your brand. These ways can drive maximum traffic to their website.

Increase Perceived Value of a Product

The quality of the box is just as important for the products. By using the unique printing you can ensure the quality of your packaging. Custom printed boxes will increase the perceived value of your products. 

These boxes have a great importance in the packaging industry to show the value of your products to your target audience. The first thing your customer notices in your product is its visual appeal, and then they recognize its quality and its appeal. The unique appearance of the box can also enhance the perception in your consumers` minds. 

The chances of associating your brand in the minds of customers would be increased by having more personalized and valuable packaging. Advanced printing and high-quality finishing can enhance the elements of professionalism for boosting your brand image. This may lead to the visual branding that makes your customers satisfied, urges them to repeat purchases, or even creates user-generated content such as social media posts or unboxing videos.

Provides a Competitive Marketing Edge

Custom printed packaging is ideal for brands to stand apart in the fierce competition of the packaging market. It provides a competitive edge to create a positive image for your brand. Businesses use printed packaging to distinguish their products from their competitors. 

There are many types of products in the market that are similar in their design. Printed packaging can be used to separate them from other products and enhance their branding. In addition, printed packaging also gives a reason for customers to choose your product from the multiple brands on the shelves.  

Benefits of Printed Packaging for Small Businesses

Large companies invest in highly personalized packaging to stay ahead of the competition. But manufacturers can have the choice for small brands. They provide printed packaging for every small to large brand for showcasing their premium products to end users. 

Printed packaging is more than just showcasing your products. It is critical for small businesses to differentiate their product from the crowded market. In addition, by using printed packaging your customers share your brand story on many platforms. For example, you pick a small bag of coffee or a skincare product. The design of printed packaging tells your customers the design of your product. 

The following are the main advantages of using printed packaging for small businesses:

• Protection

• Containment

• Providing information

• Promotional benefits

• Versatile applications

  

Uses of Printed Boxes for E-Commerce Brands

Custom printed packaging is a one-size-fits-all packaging for all brands and businesses. Whether it`s e-commerce or retail packaging, use printed packaging to meet your individual business needs. You can choose digital printing to customize your e-commerce packaging. Digital printing is also ideal for limited edition and retail packaging. 

This means that you can allow businesses to produce custom printed packaging for a small to large number of products. They also use these printed packages for last-minute seasonal and promotional events. 

Last Words

Printed packaging proves to be an effective investment for your business. It does more than just hold your products. Printed packaging helps brands boost their brand identity by adding a logo and other branding elements to this packaging. It allows customers to perceive your brand and improves their interaction with your business. 

By knowing all the marketing benefits of printed packaging that are listed above, you can make the best choice for your brand. Custom printed packaging could be best for marketing their product display, increasing customer experience and getting an outstanding market reach etc. 

Where to Get Printed Packaging Solutions?

IMH Packaging specializes in developing high-quality printed packaging that elevates your products while reflecting the unique identity of your brand. Our packaging experts can help you design every aspect of your printed packaging. So why wait? Get into the world of personalized printing boxes and elevate your brand right now.

Contact us today to get packaging printed services for every brand at wholesale rates, whether it’s retail or e-commerce.