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Be it traditional shopping or online shopping, custom packaging for small businesses has always played a key role in branding, marketing, and promoting products. It’s not just a way to promote products and market them, but also to keep them safe from damage. Fragile items like glass and electronics that are vulnerable to damage during shipping can be secured using packaging boxes.
These packaging boxes help increase the shelf life of food items and prevent edibles from being exposed to heat, light, and moisture. In fact, small business packaging is helpful in many ways in addition to promoting and marketing products.
In this post, we will be discussing everything you need to know about custom packaging for small businesses. Stay tuned and let’s get started.
What is Custom Packaging for Small Businesses?
Custom packaging for small businesses is packaging tailored to fit the products rightly to keep them safe from damage and attract customers with branding elements.
The packaging boxes are engraved with a business logo, slogan, vivid colors, captivating visuals, and product information.
Why is Custom Packaging Important in Business?
The competition is getting fierce with the evolution of online shopping. Businesses have to deal with a number of challenges, especially as a startups to promote and market their brand. Particularly small businesses and startups are not in the position to invest a huge portion of capital in marketing just like big corporations.
But that’s not the end of the world. Small businesses can survive and gain traction among customers through cost-effective custom packaging printing services leading to better branding, more attention, and greater revenue.
If you are still reluctant to invest in custom packaging, you are missing out on a big chunk of revenue. Here’s why custom packaging matters for your small business.
Make an Impact with First Impression
Selling is the most difficult job unless you know the trick. Product packaging is the first thing people interact with while roaming through aisles. The better and more attractive the packaging is, the more the chances of adding it to the cart.
Creative packaging designs play an important role in attracting customers and making a first impression. The next thing that inspires the majority of customers is the eco-friendly custom packaging material as a means to conserve the planet and make it greener.
Advertise and Market Your Business
Traditional marketing methods are still relevant but require a huge budget. For instance, running a commercial on television would cost you a fortune, which is not even possible for small businesses and startups with little funds.
However, custom boxes for small businesses can help you promote and advertise your business without draining your funds. For instance, a person carrying your product packaging is surely going to search it online, if the custom packaging design is attractive and eye-catching.
Thus packaging boxes for products will not only protect your product from damage but also help in promoting and advertising your brand.
Protection and Safety of Product
Branded packaging for small businesses is a great investment you could do to prevent financial losses. The packaging boxes are made of sturdy material to avoid damaging the product from breaking.
Imagine shipping a container full of fragile items that are vulnerable to breaking. Even a slight mishandling or error could result in a loss of thousands of dollars. To avoid such incidents, packaging boxes for small businesses will surely save them from big financial losses.
Give Important Information about the Product
Custom boxes for small businesses are made to keep the products safe. However, in some cases, it is important to inform customers about the product and its making. For instance, food items are made from different ingredients, which may not suit people having particular diseases or allergies.
Customers who are allergic to peanuts or eggs might look for food items that are free from them. Apart from giving product information, it also helps in making buying decisions. The same applies to toys and other products that are not suitable for a particular age. Mentioning all the details would prevent you from lawsuits as well as keep your customers safe.
Offering a Pleasant Unboxing Experience
When the package arrives at the doorstep of the customer, the excitement touches the roof. Even though the customer is familiar with what is arriving, the excitement of unboxing is unexplainable.
Personalization of custom boxes offers a great customer experience. In the digital age, when people use to share it online, your packaging should be flawless and something that excites them. Show them how much you care and build a deep connection with potential customers and the ones who receive it.
Custom Packaging Brings More Eyes
Custom packaging for small businesses is a great tool for marketing and advertisement of brands. They are the real attention grabbers. The more you personalize and tailor it according to the product and customers’ requirements, the more likely you are going to grab attention.
Consumers are likely to buy or reject the product based on packaging. A study reveals that 7 out of 10 customers agree that packaging design is the main contributor to making purchase decisions.
Best Sustainable Custom Packaging Options for Small Businesses
Our planet is on the verge of destruction and without taking appropriate measures things can turn from bad to worse. Local authorities and the government are trying to minimize the impact by encouraging businesses to use sustainable materials to reduce their carbon footprint and save the planet from further destruction.
There are plenty of sustainable custom packaging options for small businesses that you can utilize to play your part in making the planet greener. Here are some eco-friendly packaging options for small businesses you can go for.
Corrugated
Corrugated boxes are widely used by brands and are one of the preferred sustainable eco-friendly packaging materials for small businesses. They are highly customizable and made of thick paper stock which makes them sturdy, durable, and long-lasting.
Packing Paper
Eco Friendly packaging for small businesses also includes packing paper that is perfect for wrapping gifts. They are also widely used by homeowners to wrap household items when moving from one place to another.
Tote Bags
Tote bags are made from natural materials such as fabric extracted from jute, thick plastic, or woven synthetic fibers. These bags can be reused and recycled, and are often more durable and eco-friendly than plastic bags.
Compostable Mailers
Compostable mailers are another sustainable packaging option for small businesses made from plant-based materials like potato starch, corn starch, and vegetable oil. Compostable mailers are cost-effective, eco-friendly, sturdy, and waterproof.
Bioplastics
These sustainable packaging materials are made from biological resources instead of raw materials such as recycled food waste, vegetable fats, corn starch, oils, and woodchips.
Creative Custom Packaging Ideas for Small Businesses
It’s never easy for small businesses to decide which packaging suits them best. However, there are plenty of innovative custom packaging ideas to inspire your small business. The custom packaging ideas we are going to discuss will help elevate your brand, increase awareness among customers, and help generate revenue. Let’s take a look at them.
- Custom Printed Boxes
Custom printed boxes are great for small businesses to compete with giants. The most favorable thing about these boxes is that you can add branding elements such as patterns, unique artwork, and a logo for your business. Companies can use custom printed boxes to ship products safely to the customers, make the unboxing experience pleasant, and build brand awareness among new customers.
- Vinyl Stickers
Vinyl stickers are best for making your brand stand out helping customers know about your brand as they come with a printed logo, an important message, and a little info about the product. They are also waterproof and can be easily cleaned without any difficulty.
- Creative Wrapping Paper
Creative wrapping paper can offer memorable experiences for customers during the holiday season and special occasions such as Christmas, New Year, and Easter. The creative wrapping has unlimited possibilities to customize with design, colors, and patterns.
- Theme Custom Packaging
Theme custom packaging is another creative custom packaging idea for small businesses that can wow their customers. For instance, sending a Halloween costume in Halloween-themed packaging shaped like a pumpkin would surely be a pleasant surprise for the customers. Use theme custom packaging for occasions like Independence Day, Memorial Day, Valentine`s Day, Halloween, and Columbus Day.
- Custom Fabric Packaging
Unique and creative custom packaging for small businesses ideas also includes custom fabric packaging. They might be something new to you but are highly popular for sending jewelry and bath products. If you really want to show care to your customers and develop a strong connection with your brand, then this packaging is an ideal one.
- Packaging Inserts
Packaging inserts offer a seamless unboxing experience, which enhances the custom packaging box. These inserts can include informational cards, contact details, and thank you cards. For retailers and online store owners, packaging inserts are best for offering multiple products in one box.
Benefits of Custom Packaging for Small Businesses
The benefits of custom packaging for small businesses are not hidden from anyone. Brands are increasingly becoming more vigilant about customers’ buying behavior and devise strategies accordingly. Moreover, the competition is growing, and survival for small businesses is quite challenging. However, overcoming these challenges can be mitigated with the help of custom packaging. Here is a brief overview of the benefits of custom packaging for small businesses.
Be the Center of Attention
Retail and convenience stores are overwhelmed with products from different brands. Distinguishing yourself from the competitors can only be done by investing in custom packaging. The more creativity you add to your packaging, the more attention you get, and higher the sales.
Wow Your Customers to Retain Them
First time buyers are the goldmines. Either you lose them by providing poor-quality products and packaging, or you can retain them with custom packaging. The choice is yours. Creating a valuable experience for your customers and making the first impression awesome is the key to retaining customers. The more you invest in making your packaging attractive and appealing, the more the chances of customers to come again and buy.
Custom Packaging is the Key to Customer Satisfaction
A study by Forbes has revealed that 60% to 80% of customers do not go back to businesses with poor packaging, even if the product has satisfied them. Small businesses are vulnerable to losing customers due to poor packaging. Make sure not to be part of them and ensure customer satisfaction is the utmost priority by offering products in beautiful packaging.
Market Your Brand Without Investing a Fortune
The unboxing videos have taken the internet by storm. People are more likely to buy your product with awesome packaging and a pleasant unboxing experience. According to Dotcom Distribution, 55% of customers report buying a product after watching the unboxing video and 40% of them shared a picture or video of unboxing within their network.
So without doing anything, your customers become your voice and promote your brand without you asking them. They are the real brand ambassadors of your business.
Generate Sales More than Ever
It only takes a one-time effort to create awesome custom packaging for your business. Once you have done it rightly, you are going to see a surge in sales month over month. Don’t miss the opportunity and make the best custom packaging for your small business that brings more customers to your brand.
Custom Packaging Services Near Me USA
Now that you have decided to become the spotlight for customers in any retail store. But finding the best local custom packaging providers near you might be troubling.
There is no need to worry at all because IMH Packaging is there to rescue all small and big businesses to create awesome packaging. As a leading manufacturer of custom packaging boxes wholesale USA, we are offering state-of-the-art packaging solutions all under one roof.
Here’s what makes us different from the rest of packaging companies.
- Local custom packaging provider with nearly a decade of experience
- Quick turnaround custom packaging services for your small business
- Affordable custom packaging at wholesale price
- High-quality custom printing services for your packaging needs
- Innovative custom packaging ideas to inspire your small business
- No hidden charges and free lamination
- Custom packaging supplies delivered to your doorstep free of charge on orders above $99
- Discounts all Around the Year
