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The clothing business is flourishing more than ever due to increased fashion sense and style awareness. Thanks to the luxury life of social media, where brands display and sell their clothing line presented in a beautiful way.
The best way to attract customers is to use attractive and unique packaging for the clothing business. These packaging for apparel are also helpful in creating a unique identity for your brand, promoting it whenever some passerby sees it, and engraving in the minds of the customers if done rightly.
In today’s competitive world of clothing brands, staying relevant and fresh in the minds of customers requires a huge amount of advertising and marketing. However, custom packaging for clothing can be more cost-effective.
In this blog, we are going to discuss some of the clothing packaging ideas for clothing brands. But first, let’s discuss briefly what custom packaging for clothing is.
What is Custom Packaging for Apparel?
Packaging for apparel refers to the materials and processes used to protect, present, and ship clothing items from manufacturers to retailers or customers. It serves both functional and marketing purposes.
The packaging for clothing can be customized in various shapes and sizes along with the inclusion of brand elements such as logos, colors, and personalized messages. Some of the key elements of apparel packaging include:
Protective Packaging
Poly Bags: Most commonly used to protect clothing from dirt, moisture, and damage during transit.
Cardboard Boxes: Often used for bulk shipments to retailers, providing sturdy protection.
Tissue Paper: This is frequently used for wrapping delicate clothing items or to keep garments in shape.
Branded Packaging
Custom Boxes and Bags: Often printed with the brand’s logo, colors, and messaging to enhance the consumer experience and reinforce branding.
Tags and Labels: Price tags, care instructions, and branding tags help identify the brand and provide essential information about the item.
Eco-Friendly Packaging: As sustainability becomes a bigger concern, many apparel brands are turning to eco-friendly materials such as recycled cardboard, biodegradable bags, and reusable packaging to minimize environmental impact.
Functional Packaging
Mailers and Envelopes: For online retailers, durable mailers keep the clothing intact during shipping.
Now that you have got an idea about what custom packaging for clothing is and its key elements, it’s time to shed some light on unique and creative garment packaging ideas for selling clothes.
Best Sustainable Clothing Packaging Ideas for Small Businesses
Shipping Boxes
If you want to deliver clothing items in bulk to customers, shipping boxes are the optimal choice. Apart from being sturdy, shipping boxes are also sustainable, customizable, and easy to unbox which plays an important part in the brand’s identity, customer loyalty, and recurring sales.
The feature that sets shipping boxes unique from the rest is that they are sturdy and can withstand all types of rough handling and shipping.
Mailer Boxes
Mailer boxes are highly recommended for packaging clothes as they are helpful in protecting the clothes from dirt and moisture during transit. Mailer boxes for apparel are mainly made from cardboard that is sturdy and durable offering a safe compartment to keep everything safe and protected.
Custom mailer boxes for clothing can be shaped into any size with your choice of printing, finishing, and add-on options. Sustainable packaging for clothing businesses is a safe option for both online store owners and offline markets to deliver, display, and sell better than ever.
Kraft Paper Bags
One of the most demanded and trending sustainable fashion packaging ideas includes kraft paper bags. There are many reasons these kraft paper bags are gaining a lot of traction due to their sustainability and demand for cost-effective solutions.
Kraft paper bags are not only eco-friendly but also provide cost-effective packaging solutions for online and retail stores. If you are running a clothing store, make sure to customize the packaging bags with your business logo and other branding elements to create a memorable experience.
Poly Mailers
Poly mailers are also widely popular packaging for clothing brands and economical choice for startups. The best part is that these poly mailers are moisture resistant and protect the overall integrity of clothing. Moreover, the water resistant property allows easy shipping and handling without worrying about stains and tears.
Poly mailers are also customizable and can be adjusted to any size and dimension. Moreover, branding elements such as logos, colors, and unique patterns can be added for better brand recognition, promotion, and marketing.
Apparel Boxes with Window
Clothing is all about displaying your brand in a fashionable way. Give your customers a surprise by packaging your premium quality clothing and apparel boxes with windows. With sturdy and sustainable material, your clothing can be the center of attention as the window provides a glimpse of the content inside. In addition, it can be customized as per your requirements and can be further beautified using finishing and add-on options.
Limited Edition Packaging
Limited edition packaging for selling apparel is the best way to attract more customers. For instance, if you have introduced a new line of clothing to your brand on a special occasion, limited edition packaging will portray a sense of luxury in the minds of the customers. Including themed colors and patterns will further increase the likelihood of boosting sales. Although limited edition packaging for a clothing brand can be a bit expensive, if done rightly, it can bring more return to your investment.
Compostable Bags
Compostable bags are sustainable and eco-friendly packaging ideas for clothing businesses that are made from plant-based material. The material is compostable and biodegradable, which is a great alternative to hazardous plastic bags.
Compostable bags for small businesses are lightweight and best for targeting eco-conscious people. If you are looking forward to expanding your apparel business, you don’t only have to use packaging but also customize it. Get your compostable bags customized with logos, slogans, and personalized messages to make them memorable and impact customers.
Resealable Bags
Growing your clothing brand isn’t a child’s play. Especially when social media is out there to influence and attract fashion enthusiasts. Resealable bags for small businesses can be a viable option to exchange or return items with ease. The bags can be customized with your company; logo, slogan, and design. If you are unable to afford the huge cost of buying custom packaging for clothing in bulk, you can order resealable bags at wholesale price.
Summing Up
Creative clothing packaging ideas are important for running a clothing business as they help boost brand identity, create memorable experiences, and highlight the product’s quality and value. If you are still looking for a custom packaging box manufacturer in the USA, get in touch with IMH Packaging.
We offer custom clothing boxes for small businesses at wholesale prices. Our services also include:
- Free shipping on all orders above $100
- Free design support to help you develop customized packaging boxes
- Unlimited customizations
- Wholesale prices on bulk orders
- No hidden charges
- 24/7 customer support