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Retail packaging is the first thing that customers interact with. Before experiencing the product and its features, the packaging makes or breaks the product. The retail market is full of competition, where businesses struggle to get more sales and be on top of rivals.
Businesses use unique retail packaging to entice customers when dealing with tough competition, saturated markets, and promoting products.
It’s all about creating a memorable experience so that they stay loyal to the brand. Nowadays a lot of retail packaging box manufacturers in the USA are offering services to deliver customized packaging boxes for more attraction, building brand loyalty, and driving more sales.
In this post, we are going to discuss everything you need to know about retail packaging including:
- What is Retail Packaging?
- Types of Retail Packaging
- What is a Retail Box?
- What does non-retail packaging mean?
- Benefits of Custom Retail Packaging Boxes
And so much more. Let’s dive into it.
What Does Retail Packaging Mean?
Retail packaging is the process of packaging products for sale to the final customers both online and offline. The core purpose of retail packaging is not only to attract customers and build brand loyalty but also to protect products from damage within the package.
For instance, if you visit the nearest retail or convenience store in your area, you will find nearly everything packaged within the box. However, each retail packaging box is customized according to the product’s size and shape along with colors, logos, and artwork.
If you are new to the retail business, you might be interested in reading what is custom packaging for small businesses wholesale and why you need to invest in it.
Types of Custom Retail Packaging for Retail Sale and Storage
Retail packaging is not something new. In fact, it has been widely used by brands and businesses to market and promote their products better for years. However, due to the technological revolution and modern printing techniques, a lot of changes have been seen.
Moreover, new and innovative types of custom retail packaging have been introduced to serve different purposes and fit the products within to avoid mishandling and breaking of products. Some of the most popular types of custom retail packaging include:
Custom Retail Packaging
Custom retail packaging has been quite popular among brands due to its many benefits. Firstly retail packaging boxes can be tailored according to the requirements of the product. The size, shape, and material of the retail packaging boxes can be changed according to the product’s requirements.
It is also effective in promoting your product, showing visibility, and increasing the value of your brand as well as your product. Lastly, it is also helpful in transporting your products safely to the customers without damaging them and offering them a seamless unboxing experience.
Flexible Retail Packaging
Flexible retail packaging is another type of custom retail packaging for retail sale and storage particularly when it comes to food products. They keep the food fresh for a long time and can be dispatched instantly without any delay. They are lightweight, easy to carry, and come in various sizes and shapes.
Foil sealed bags
Foil-sealed bags are specifically designed and manufactured for products that are vulnerable to exposure to heat, UV radiation, moisture, and light. Foil-sealed bags are made from high-density polyethylene and plastics to ensure they are puncture-resistant and sturdy enough.
Corrugated boxes
Corrugated boxes are best for packaging heavier items that require extra padding. These packaging boxes are made of multiple layers of cardboard to offer more cushioning to the products while shipping and handling. Corrugated boxes are best for packaging large items like appliances and furniture to protect them from any damage.
Rigid Retail Packaging
Custom rigid retail packaging is ideal for storing and dispatching heavy items that can utilize almost everything you could imagine. For instance, furniture and electronics can be packaged without any problem and shipped to customers safely.
Eco-Friendly Retail Packaging
Eco-friendly packaging is the new packaging trend that is being utilized by companies to conserve the planet. These types of retail packaging boxes are biodegradable, recyclable, and reusable. Moreover, eco-friendly retail packaging attracts customers due to its captivating shape and design as well as conserving the planet.
Rigid Boxes
Rigid boxes are known for their sturdiness made from cardboard or plastic. They are widely popular among retailers who need to ship heavy items in bulk to ensure their protection from dispatch to delivery. Rigid boxes are commonly used for packaging medical supplies, food, and electronics. When it comes to custom rigid boxes, there are several options to make it look more enticing and attractive. For instance, you can add unique artwork, logo, and colors that enhance your brand’s recognition, increase product visibility, and promote your product.
Paperboard Boxes
Paperboard boxes are mostly used for lightweight products that are fragile, but not vulnerable to external environments. They are usually made from kraft, corrugated, or recycled material, making them eco-friendly for the environment. Moreover, paperboard boxes are made durable and sturdy by coating them.
The customization of paperboard boxes is limitless as you can play with logos, artwork, and other graphics to suit your requirements. What sets them apart from the rest of the packaging boxes is the ease of assembling and cost-effective packaging solutions.
What Does Non-Retail Packaging Mean?
Wholesalers mostly use non-retail packaging to bundle multiple products, store them, and use them for shipping and distribution. They are cheaper than retail packaging and do not require individual box customization and design.
Non retail packaging unlike retail packaging is not displayed on store shelves, but rather shipped to vendors and companies with products in bulk. They offer easy shipping, less cost, and more storage compared to retail packaging that accommodates a single product.
Benefits of Custom Retail Packaging Boxes
In the retail sector, customers are always seeking something enticing, visually appealing, and premium stuff. Without investing in premium packaging, your products will lie on the shelves for ages.
The competition is fierce and the market is saturated. If you really want to lead and be on top of competitors, the only solution is to offer your products in custom retail packaging boxes. What are the benefits of custom retail packaging boxes and how you can become the top priority of customers, we will discuss this in this section. Here’s what you need to know.
Custom Retail Packaging Influences Buying Behavior
Customers after entering the retail or convenience store, take a glimpse of the place and move to the aisles where they can find their wishlist items. The shelves are overstuffed with similar items offered by different brands.
The only things that make their way to the carts are those packaged well. A large number of buying decisions are dependent on retail packaging. The better the packaging, the better the sales and the better the revenue.
People often pick things that are more attractive and visually appealing. Moreover, it also gives a brief overview of what the package contains, its uses, and its benefits. If you want to go above and beyond your customers’ expectations, make sure to search for manufacturers of retail packaging boxes wholesale USA.
Easy to Manage and Organize in Shelves
One of the benefits of custom retail packaging is that they are easy to manage and organize on the retail shelves. Without struggling for hours, these pacakging boxes are easy to organize and display compared to arranging products without packaging. The ease it provides is not only beneficial for storeowners but also for the brands.
Protect the Products from Breaking
Fragile items are vulnerable to mishandling and breaking. Electronics, glass, and luxury gift items are a few that are vulnerable to damage and breakages during shipping and handling. Custom retail packaging protects your products from any harm and delivers more safety to your products.
Easy to Unbox
One of the many benefits of retail packaging boxes is an easy and seamless unboxing experience. Customers nowadays want ease of unboxing, no matter what type of product you are selling.
Moreover, they also like to make videos and share them on social media platforms, if the unboxing is easy and seamless. If you are looking for a trusted manufacturer of retail packaging boxes wholesale USA, offering a seamless unboxing experience, just make sure to click the link and place your order.
Useful Information about the Product
Retail and convenience stores comprise multiple shelves, each displaying specific products to make it easy for customers to find. However, the struggle of customers is doubled, if the packaging boxes do not contain the relevant information they are looking for. This may result in abandoning the product and preferring the one offered by a competitor with relevant information.
To make customers’ buying decisions easy, retail packaging offers useful information on the side or back of the packaging boxes.
Branding Opportunity
The benefits of retail packaging boxes are mindblowing. If you order custom retail packaging boxes, you can simply promote your product and brand on the go. As soon as the customers leave the store, the retail packaging boxes may catch the eyes of the passersby, which leads to even more promotion and sales. Moreover, as the retail packaging boxes are reusable, so it continue to speak on your brand’s behalf for many more days.
Summing Up
In this detailed post, we have covered everything you need to know about custom retail packaging boxes. For more posts on custom packaging boxes, keep visiting IMH Packaging. We are the most trusted and reliable manufacturer of custom retail packaging boxes wholesale.